The cost of operating high-street retail stores Is exorbitant, specially in Metro cities like Delhi, Mumbai, Gurgaon, Bangalore etc,. High rentals are a drain on the revenue receipts, which translates into more loss than profit for these brands. Shopping malls, physical retail locations do provide unique experience to customers for Brand success. Developers advertise retail spaces or shops in malls as great investment opportunity. Many also provide assurances of guaranteed income. Premium mall, rentals soar as demand outstrips supply of quality spaces. Mall spaces are perfect for pop-up stores because there are so many different configurations of spaces available, all surrounded by other retailers, brands, and shops that drive higher levels of traffic compared to permanent locations. Plus, there are so many different types of shoppers that enter malls that it’s easy to attract new customers as well as reach your target demographic.